ULTIMATE SPRINTCAR CHAMPIONSHIP - CREATOR


Complete rebrand of Sprintcar racing in Australia.
The USC is now this country's premier 410 Sprintcar competition - and growing.

TOYOTA 'MODERN FAMILY'

Fun little campaign featuring Ty Burrell.

McDONALDS 'LOOSE CHANGE MENU'


Two little retail spots to kick-off Maccas' Loose Change Menu.

EXTRA 'BAD BOYS'

This campaign is still alive and kicking.


TOYOTA HILUX 'SUPERMAN'

Really big billboard. 

CARNIVAL CRUISES 'SPA'




Who says you can't have a laugh with retail. 
The brief was we've got everything for everyone. 
But careful not to come across as a holiday for gluttons. 
Got plenty of giggles.

TOYOTA 'POLES'


AFL and NRL and Unbreakable Hilux. Here's what I came up with.

LEXUS 'DRIVE-BY'




Cheeky Silver Lion at Cannes for these, and a few gongs at other award shows.




TOYOTA RAV4 'WAIT'



It's all about perceptions.


LEXUS 'LFA'



'We have a bunch of dodgy footage. Can we do something?' 
Yeah, sure.

SONY 'NEX-5'



Great brief: the professional camera that's compact-sized.
Kept it simple. Really proud of how these turned out.
Shortlisted at Cannes. Picked up in Clio.
 Featured in Luezer's. Cover of a few publications.

LEXUS RX 'OBSESSIONS'


Technology can be about passion. Depends how you spin it.

TOYOTA KLUGER 'SIGN'



Stuck on Klugers in dealerships. Dealers loved them, too.





LEXUS 'SUN'




AURION 'HAIRS'



"We forgot, we've booked a billboard. Need something. In an hour."

HAHN SUPERDRY 'MAN BRAND'




The case study and sums up the idea.


One of the ads - based entirely on me.

Ads like this were plastered around gyms.


One of the first apps we created.

UNITED NATIONS WATER DAY 'PUSH'



TOYOTA HILUX 'COCONUTS'






Unbreakable. And not a building site in site.



TOYOTA YARIS 'CLEVER'



Illustrating the fact that Yaris is packed with clever technology. 

SONY 'MAPS BY WALKMAN'




Bunch of awards, including Cannes Lion. Even ended up in a Swedish textbook on advertising.




AURION V6 'GAME CHANGERS'







Three short docos representing game changing ideas in sport, 
coinciding with the launch of the game changing Toyota Aurion.

HILUX TRD 'ENOUGH SAID'



The ads say it all.

UNITED NATIONS 'PUNCH'






Kept it simple. Made it powerful.

RAV V6 '200 KILLER WASPS'




My mum loves this campaign.

OLAY 'LACES'





Few gongs. Including a shortlist at Cannes.

FOX SPORTS 'DRAMA'




Who gives a shit about the idea, I got to have lunch with Alan Border!

TOYOTA KLUGER 'ROAD'


IAMS 'ROLLING DOG'


OLAY 'POOL'


PRINT 'NO DOTS', 'FIREWORKS', 'NO FRILLS', 'SWEAR JAR', 'HEAVEY DANDRUFF', 'STORY', 'FIT',


Few cheeky gongs for this one.


Young Guns winner, along with a swag of Caxtons.






Into the D&AD book with these.

Did a campaign of stories using shampoo.

My daughter's first gig as a background extra.



AMBIENT 'IAMS DOG', 'DRINK DRIVING, 'BLOW NOSE', 'GAOL CELL'.



First ever Cannes Lion for this puppy.
Voted 7th Best International Poster In The World in Campaign Magazine.
RIP Gravy, my dog, the star of the shoot.
Gongs for this one.
Little ambient job.